We spent most of the first part of they ear working on a giant Ribena digital activation which got canned at the 11th hour. Then Dave and I were made redundant. Extensive coverage of what happened next can be found on google
The client canned our idea to take over a petrol station and use the pumps to dispense Ribena instead of gasoline. At least they ran these OOH posters. According to System 1 research, they researched better than any other poster. Ever.
This one never actually ran but we liked the idea of encouraging people to cut a giant coupon off a billboard.
Kidz Klub: Jayson
My Baptist church ran a Friday evening youth club and we were low on numbers. This ad written, directed, filmed and edited by me appeared on Facebook in the NW2 area.
Legal & General: 'Party'
The big wins were casting a Sikh and mentioning another brand - Ford. Also, one of the extras failed to show up so Mrs B had to stand in as a party guest. The client killed all the jokes on the day and the ending was made up on the fly when she decided she 'didn't like' the one were planning to shoot. Our last ad for JWT.
Next Meal is an app that tells rough sleepers where their nearest soup kitchen or other free food is. The cards can be handed to anyone who asks you for money for food.
Nextmeal is now in several cities (and countries) and founder Martin Stone was recently given a 'Points of Light' award by the Prime Minister having already had features in the Big Issue and Time Out. In the pic he is receiving his award from Hornsey MP, Catherine West.
Jon Caeleb: 'I'm Not Afraid of the Dark'
Jon went to the same church as me and has a great voice. This started out as a project to involve the young people and turned into a musical extravaganza. I had two hours after a kids' party to film the video and did most of the lighting with a Maglite. Lyrics and melody by me, thanks to bandmates Lawrence de Malpas and Jonny Hawkins for music and production and to Cricklewood Baptist Church for getting into the spirit of things.
Cricklewood Baptist Church: Tenner
I created a bunch of flyers to hand to people on the street and which would act as conversation starters. Most people just grabbed one and walked on.