The story so far
Prior to getting into advertising, I grew up in North Cornwall, studied German at Birmingham University and worked in the admin department for an auto leasing firm in Hamburg.
6 intense months of having the ego knocked out of me while learning that less is often more.
I won Cannes gold, D&AD silver (and more) for Blackcurrant Tango 'St George'. ‘St George’ also won the UK best long commercial (1950-2000). I also worked for one of the UK’s leading holiday companies, Thompson, now Tui.
After I left HHCL, I set off on a 6 week 5000 mile journey of discovery across the USA in a tatty three wheeled 1969 Reliant Regal.
At Heresy I worked mainly on Madame Tussauds and the budget hotel chain, Premier Inn, creating TV and print campaigns which I illustrated myself.
This was a brand consultancy where I was the in-house advertising creative. Here I worked on Jumeirah hotels and the campaign I created won gold at the World Luxury Awards in 2008
Here I was Associate Creative Director working on Xperia and the relaunch of Network Rail's West Coast Main Line railway.
I was Creative Director on the budget airline, easyJet, as well as working on Saga Holidays.
This was a small start-up where I was Creative Director, working on Suzuki, ECHO power tools, Sylvanian Families and the hotel booking site, Trivago.
Here I was Creative Director on HSBC, OXO, Ribena, Legal & General and Shell Aviation. I was also the agency’s liaison with Facebook.
McGarryBowen, VMLY&R, Cheil, Iris, DCX, McCann, Publicis. I worked on Suzuki, Delta Airlines, KP Snacks, Trident gum, Dacia, Acer laptops, Mastercard and Coke.
The Whisky Club
I'm in-house creative director at the world's largest whisky subscription club, overseeing all advertising, social and digital content.
Working across Australia and the UK, I've created work for Samsonite, Miele, PeronI, Swift, Suzuki McDonalds, Screwfix and the Children's Cancer Institute.
All the work that I am proud of, and some that I’m not, can be viewed at www.chasbayfield.com