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Oct 26
2 min

The "single use" spoon that found a home.

Back in February, I was fortunate enough to fly to Australia to visit family. On the way out, I flew Emirates. Despite sitting in economy...

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Chas Bayfield

Oct 12
3 min

The Kindness of (advertising) Strangers

It’s July 1990. I’ve just returned from a year in Hamburg where I was a clerical assistant to a giant car rental firm – fresh out of uni ...

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The Age of Confidence - why creativity has no age limit

Chas Bayfield

Sep 11
3 min

The Age of Confidence - why creativity has no age limit

I don’t remember ever seeing a picture of a “young” Picasso but I do know that his early paintings aren’t as talked about as, say Guernic...

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Chas Bayfield

Jul 2
1 min

19000 and counting

Yesterday a CD at Amazon posted a job ad on LinkedIn. It was for a three-month gig for a creative team. By the time I went to bed, she ha...

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Chas Bayfield

Mar 26
3 min

What Brands Do in Life...

A few days ago, I blogged about the nagging feeling I had that some brands were piggy-backing the virus to get share of mind - in other w...

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Chas Bayfield

Mar 23
2 min

Enough Clever Clever Already

Thank you Nike for reminding us that staying in saves lives. Thank you Coke for telling us that staying apart is the best way to stay uni...

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Chas Bayfield

Mar 11
3 min

Ideas die in the dark

Back in the heady summer of 2000, everyone was on the make. The energy of a new millennium had fueled entrepreneurs to add a dotcom to pr...

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Chas Bayfield

Mar 13, 2019
3 min

Bouncy Castles, Free Food and the FT

A couple of years ago, I was manning a bouncy castle as part of a Messy Church event in Cricklewood – a Saturday afternoon when people wh...

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Brexit, Blackcurrants and Bombing French Polynesia

Chas Bayfield

Feb 7, 2019
3 min

Brexit, Blackcurrants and Bombing French Polynesia

Let me take you back to the summer of 1996. The French are conducting nuclear tests on Muroroa Atoll, 800 miles southeast of Tahiti. The...

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Chas Bayfield

Jan 24, 2019
2 min

Love, Honesty and LinkedIn

I do like a spot of Linked-In, especially when I'm looking for work. When I'm job hunting, I'm glued to the site, deciding which ECD, cre...

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Chas Bayfield

Jan 11, 2019
3 min

Tango, Pirate advertising and Marrakech

It’s often said that TV advertising is part of advertising’s history, not its future. This isn’t the place to discuss whether that is tru...

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Reliant Regals, raw meat and Justin Hawkins

Chas Bayfield

Nov 20, 2018
3 min

Reliant Regals, raw meat and Justin Hawkins

Now and again, people ask me if I actually wrote songs for the Darkness. For the record, I have never, not once, ever written a song for ...

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Mugs, tote bags and Alcoholics Anonymous

Chas Bayfield

Nov 12, 2018
2 min

Mugs, tote bags and Alcoholics Anonymous

I guess you know you’ve hit a nerve when people you’ve never met are selling tshirts that have one of your ads on them. It means that wha...

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Rainham Steel and the History of the Flat Earth

Chas Bayfield

Nov 5, 2018
2 min

Rainham Steel and the History of the Flat Earth

After two months of gardening leave, you begin to see the world differently. You meet the mums on the school run. You’re here when the de...

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