Chas BayfieldOct 1, 20213 minBinning the TissueBack in 2018, I was having an argument about tissue meetings with the HSBC board account director at JWT, Patrick Netherton. Neither of...
Chas BayfieldOct 26, 20202 minThe "single use" spoon that found a home.Back in February, I was fortunate enough to fly to Australia to visit family. On the way out, I flew Emirates. Despite sitting in...
Chas BayfieldOct 12, 20203 minThe Kindness of (advertising) StrangersIt’s July 1990. I’ve just returned from a year in Hamburg where I was a clerical assistant to a giant car rental firm – fresh out of uni...
Chas BayfieldSep 11, 20203 minThe Age of Confidence - why creativity has no age limitI don’t remember ever seeing a picture of a “young” Picasso but I do know that his early paintings aren’t as talked about as, say...
Chas BayfieldJul 2, 20201 min19000 and countingYesterday a CD at Amazon posted a job ad on LinkedIn. It was for a three-month gig for a creative team. By the time I went to bed, she...
Chas BayfieldMar 26, 20203 minWhat Brands Do in Life...A few days ago, I blogged about the nagging feeling I had that some brands were piggy-backing the virus to get share of mind - in other...
Chas BayfieldMar 23, 20202 minEnough Clever Clever AlreadyThank you Nike for reminding us that staying in saves lives. Thank you Coke for telling us that staying apart is the best way to stay...
Chas BayfieldMar 11, 20203 minIdeas die in the darkBack in the heady summer of 2000, everyone was on the make. The energy of a new millennium had fueled entrepreneurs to add a dotcom to...
Chas BayfieldMar 13, 20193 minBouncy Castles, Free Food and the FTA couple of years ago, I was manning a bouncy castle as part of a Messy Church event in Cricklewood – a Saturday afternoon when people...
Chas BayfieldFeb 7, 20193 minBrexit, Blackcurrants and Bombing French PolynesiaLet me take you back to the summer of 1996. The French are conducting nuclear tests on Muroroa Atoll, 800 miles southeast of Tahiti. The...
Chas BayfieldJan 24, 20192 minLove, Honesty and LinkedInI do like a spot of Linked-In, especially when I'm looking for work. When I'm job hunting, I'm glued to the site, deciding which ECD,...
Chas BayfieldJan 11, 20193 minTango, Pirate advertising and MarrakechIt’s often said that TV advertising is part of advertising’s history, not its future. This isn’t the place to discuss whether that is...
Chas BayfieldNov 20, 20183 minReliant Regals, raw meat and Justin HawkinsNow and again, people ask me if I actually wrote songs for the Darkness. For the record, I have never, not once, ever written a song for...
Chas BayfieldNov 12, 20182 minMugs, tote bags and Alcoholics AnonymousI guess you know you’ve hit a nerve when people you’ve never met are selling tshirts that have one of your ads on them. It means that...
Chas BayfieldNov 5, 20182 minRainham Steel and the History of the Flat EarthAfter two months of gardening leave, you begin to see the world differently. You meet the mums on the school run. You’re here when the...