TikTok ads. They're alright.
I’m seeing a lot of posts on LinkedIn at the moment where people are either glorifying classic ads or mourning the demise of “the idea.”...
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Chas Bayfield
- Jun 27
- 4 min
And the Winner is...!!!
I’ve just gone through the 34 excellent Grand Prix winning entries at the 2023 Cannes Lions, and it’s interesting seeing the trends that...
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Chas Bayfield
- Oct 1, 2021
- 3 min
Binning the Tissue
Back in 2018, I was having an argument about tissue meetings with the HSBC board account director at JWT, Patrick Netherton. Neither of...
116 views0 comments
Chas Bayfield
- Oct 26, 2020
- 2 min
The "single use" spoon that found a home.
Back in February, I was fortunate enough to fly to Australia to visit family. On the way out, I flew Emirates. Despite sitting in...
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Chas Bayfield
- Oct 12, 2020
- 3 min
The Kindness of (advertising) Strangers
It’s July 1990. I’ve just returned from a year in Hamburg where I was a clerical assistant to a giant car rental firm – fresh out of uni...
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Chas Bayfield
- Sep 11, 2020
- 3 min
The Age of Confidence - why creativity has no age limit
I don’t remember ever seeing a picture of a “young” Picasso but I do know that his early paintings aren’t as talked about as, say...
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Chas Bayfield
- Jul 2, 2020
- 1 min
19000 and counting
Yesterday a CD at Amazon posted a job ad on LinkedIn. It was for a three-month gig for a creative team. By the time I went to bed, she...
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Chas Bayfield
- Mar 26, 2020
- 3 min
What Brands Do in Life...
A few days ago, I blogged about the nagging feeling I had that some brands were piggy-backing the virus to get share of mind - in other...
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Chas Bayfield
- Mar 23, 2020
- 2 min
Enough Clever Clever Already
Thank you Nike for reminding us that staying in saves lives. Thank you Coke for telling us that staying apart is the best way to stay...
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Chas Bayfield
- Mar 11, 2020
- 3 min
Ideas die in the dark
Back in the heady summer of 2000, everyone was on the make. The energy of a new millennium had fueled entrepreneurs to add a dotcom to...
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Chas Bayfield
- Mar 13, 2019
- 3 min
Bouncy Castles, Free Food and the FT
A couple of years ago, I was manning a bouncy castle as part of a Messy Church event in Cricklewood – a Saturday afternoon when people...
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Chas Bayfield
- Feb 7, 2019
- 3 min
Brexit, Blackcurrants and Bombing French Polynesia
Let me take you back to the summer of 1996. The French are conducting nuclear tests on Muroroa Atoll, 800 miles southeast of Tahiti. The...
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Chas Bayfield
- Jan 24, 2019
- 2 min
Love, Honesty and LinkedIn
I do like a spot of Linked-In, especially when I'm looking for work. When I'm job hunting, I'm glued to the site, deciding which ECD,...
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Chas Bayfield
- Jan 11, 2019
- 3 min
Tango, Pirate advertising and Marrakech
It’s often said that TV advertising is part of advertising’s history, not its future. This isn’t the place to discuss whether that is...
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Chas Bayfield
- Nov 20, 2018
- 3 min
Reliant Regals, raw meat and Justin Hawkins
Now and again, people ask me if I actually wrote songs for the Darkness. For the record, I have never, not once, ever written a song for...
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Chas Bayfield
- Nov 12, 2018
- 2 min
Mugs, tote bags and Alcoholics Anonymous
I guess you know you’ve hit a nerve when people you’ve never met are selling tshirts that have one of your ads on them. It means that...
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Chas Bayfield
- Nov 5, 2018
- 2 min
Rainham Steel and the History of the Flat Earth
After two months of gardening leave, you begin to see the world differently. You meet the mums on the school run. You’re here when the...
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