TikTok ads. They're alright.
I’m seeing a lot of posts on LinkedIn at the moment where people are either glorifying classic ads or mourning the demise of “the idea.”...
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Chas Bayfield
Jun 27, 20234 min read
And the Winner is...!!!
I’ve just gone through the 34 excellent Grand Prix winning entries at the 2023 Cannes Lions, and it’s interesting seeing the trends that...
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Chas Bayfield
Oct 1, 20213 min read
Binning the Tissue
Back in 2018, I was having an argument about tissue meetings with the HSBC board account director at JWT, Patrick Netherton. Neither of...
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Chas Bayfield
Oct 26, 20202 min read
The "single use" spoon that found a home.
Back in February, I was fortunate enough to fly to Australia to visit family. On the way out, I flew Emirates. Despite sitting in...
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Chas Bayfield
Oct 12, 20203 min read
The Kindness of (advertising) Strangers
It’s July 1990. I’ve just returned from a year in Hamburg where I was a clerical assistant to a giant car rental firm – fresh out of uni...
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Chas Bayfield
Sep 11, 20203 min read
The Age of Confidence - why creativity has no age limit
I don’t remember ever seeing a picture of a “young” Picasso but I do know that his early paintings aren’t as talked about as, say...
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Chas Bayfield
Jul 2, 20201 min read
19000 and counting
Yesterday a CD at Amazon posted a job ad on LinkedIn. It was for a three-month gig for a creative team. By the time I went to bed, she...
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Chas Bayfield
Mar 26, 20203 min read
What Brands Do in Life...
A few days ago, I blogged about the nagging feeling I had that some brands were piggy-backing the virus to get share of mind - in other...
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Chas Bayfield
Mar 23, 20202 min read
Enough Clever Clever Already
Thank you Nike for reminding us that staying in saves lives. Thank you Coke for telling us that staying apart is the best way to stay...
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Chas Bayfield
Mar 11, 20203 min read
Ideas die in the dark
Back in the heady summer of 2000, everyone was on the make. The energy of a new millennium had fueled entrepreneurs to add a dotcom to...
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Chas Bayfield
Mar 13, 20193 min read
Bouncy Castles, Free Food and the FT
A couple of years ago, I was manning a bouncy castle as part of a Messy Church event in Cricklewood – a Saturday afternoon when people...
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Chas Bayfield
Feb 7, 20193 min read
Brexit, Blackcurrants and Bombing French Polynesia
Let me take you back to the summer of 1996. The French are conducting nuclear tests on Muroroa Atoll, 800 miles southeast of Tahiti. The...
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Chas Bayfield
Jan 24, 20192 min read
Love, Honesty and LinkedIn
I do like a spot of Linked-In, especially when I'm looking for work. When I'm job hunting, I'm glued to the site, deciding which ECD,...
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Chas Bayfield
Jan 11, 20193 min read
Tango, Pirate advertising and Marrakech
It’s often said that TV advertising is part of advertising’s history, not its future. This isn’t the place to discuss whether that is...
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Chas Bayfield
Nov 20, 20183 min read
Reliant Regals, raw meat and Justin Hawkins
Now and again, people ask me if I actually wrote songs for the Darkness. For the record, I have never, not once, ever written a song for...
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Chas Bayfield
Nov 12, 20182 min read
Mugs, tote bags and Alcoholics Anonymous
I guess you know you’ve hit a nerve when people you’ve never met are selling tshirts that have one of your ads on them. It means that...
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Chas Bayfield
Nov 5, 20182 min read
Rainham Steel and the History of the Flat Earth
After two months of gardening leave, you begin to see the world differently. You meet the mums on the school run. You’re here when the...
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