This was the year that freelance advertising fell off a cliff. The pandemic struck in mid March and I barely worked again until September. I was a Ltd company so there were no handouts from the government either. We froze the mortgages and Mrs B upped her hours just to get by.
After spending months on an unsuccessful pitch for P&O cruises, this was mine and Dave Jenner's last piece of work for iris before lockdown ended the freelance dream. We wrote the script and others took it on, shot it and finished it off. This ran across Europe.
We are One
Cliff went to the same church as me in Cricklewood. He can barely see or walk after a life spent drinking and taking heroin, and decided that he wanted to "do a poster" to tell people about God. Global threw in a free digital billboard and Campaign ran a story. Created with Martin Casson.
Ltd: Facebook ad
This was a response to the lack of government support to freelancers and other individuals set up as Ltd companies. While sole traders and anyone on PAYE had access to the Chancellor's bounty, anyone paid in dividends was left out in the cold. We gave them this to post on their Facebook and other social media. Created with Matt Keen and Martin Casson.
Ltd: 'Not Limited'
As lockdown tightened its grip and my income evaporated, Matt Keen and I continued pushing out films in an attempt to change then Chancellor Rishi Sunak's mind. Doing something felt better than doing nothing.
Blackcurrant Tango 2020 Ltd Remix
As it looked like nothing was going to change, we persuaded Ray Gardner back to re-voice his original and persuaded the original sound mixer, Simon Capes to rework the audio. A bit of a reunion!
Having reconnected with Ray Gardner, we decided to keep the pressure up on the Government by creating regular spots with Ray demonstrating the injustice of Ltd company freelancers being left out in the cold. This was amplified by some tweets written by us and sent from Ray. A collaboration with Matt Keen, Martin Casson and James Cook.
DCX in Brooklyn threw me a lifeline in June with a couple of briefs. Baking had taken off in the US during lockdown, and as people faced uncertainty with their health and the economy, they found that their new hobby really helped their mental state. These posters ran in OOH sites in Boston and Portland and also on Pinterest.
Toniebox is a German company that makes ads in German. Our task was to use footage from existing ads and write a new voiceover that explains what the box is in a way that UK kids (and their parents) can understand. A direct to client project created with Martin Casson.
Amazon is worth 1.6 trillion and pays almost no tax. It's everyone's first thought retailer and by lazily shopping there rather than other sites or stores, we risk killing thousands of smaller businesses. Independent bookshops are a particular casualty, so this campaign aims to make people more aware of how much of a danger shopping at amazon can be to a community. I helped DCX with the words.
Ltd: Headphones online ad
This was our slickest production of the year for Ltd. Another attempt to get Mr Sunak's attention, dressed up as a snazzy ad for headphones. Created with Matt Keen.
Prime Tiles OOH
Times were tough. In October 2020, I began creative directing ads for a billboard company in Romford for £50 a pop. Most were for clients who had bought advertising sites but had nothing to put on them. I split the ££ with my brother-in-law, Paul Hatton who designed and artworked them. This was for an East London tile showroom.
As a student I would walk from Cricklewood to Brent Cross and marvel at the 48 and 96 sheets. To be making them was an honour. JTP make fancy taps.
Thames Steel: OOH
Their existing ad had around 48 words on it. I simplified it and added a headline.
Brook Ellis: OOH
These builders loved the government's "stay home, save lives, help the NHS" messaging and decided to riff off it. Not brilliant but not as terrible as some of the OOH we had to do and which are not included here.
I had to work with the owners of the companies who wanted advertising, but who had never really made any. This was for an industrial recruitment company in Liverpool.