In December 2023, I parted company with the Whisky Club and went back to full time freelance. This involved spending a few days each week working for The Ross Partnership in Melbourne as well as multiple UK projects.
Samsonite: The Beast TV
Samsonite make tough luggage. TRP created a burst of product demos to showcase this toughness. I suggested the location and high energy filming style and wrote the script for this one. Created with Tom Markovich and Kyle Ross at TRP
Bay Church: Newspaper Copy
My church in Tasmania was asked to write a feature for the 'Entertainment' section of the local paper, the Kingborough Chronicle. The ad was designed by Tom Smith, I provided words.
Peroni 'First Dates' sponsorship
I was part of the team that pulled together these idents for Peroni's sponsorship of Channel 4's 'First Dates' in the UK. Created with Andy Taylor and Freddie Faulks at Trouble Maker.
Tourism Tasmania - Romantic Getaways
Advertising meets journalism meets SEO.
This project was for Tourism Tasmania, encouraging mainland couples to duck down to the island for the best of the winter. For the full set, go here.
Tourism Tasmania - Winter Luxury
There are some fabulous ways to spend your money in Tasmania, and Winter is when you have the island to yourself. The full set are here.
Department of Health - Recruitment
Tasmania is undergoing a crisis in healthcare workers - there simply aren't enough of them. This campaign aimed at medics in the UK aims to tempt people to start a new life - and career down south.
All images from instagram, no client involvement at all - this is just me doing my bit to try and fix the problem.
Mongrel Boots: Web Copy
Beloved of tradies, Mongrel are Aussie born and bred. The job they needed was to make their boots appeal to a UK audience, so it made sense to use a British copywriter. Created for TRP. Full website here.
Mountain View Village Leongatha: TVC copy
This came as a piece of film that needed words. Not much room to rock the boat but every job matters so I gave it my best shot. Created for TRP.
Biosecurity Tasmania: Online film
BT came to us with a dense, data heavy powerpoint presentation. We ended up with this slick animation that sets out Tasmania's biosecurity goals for the next 10 years.
Created with Tom Smith.
Mongrel Boots: K9 Banner
This is possibly my first ever banner ad. Hopefully the first of many. Created with Tom Markovich at TRP.
Health Tasmania: Recruitment video
I shot this at around 6am on Kingston Baach and edited it in iMovie. It's basic but it was free. Another attempt to recruit healthcare workers in the absence of anyone else here doing it.
Mongrel K9 radio
It's rare that you write a radio ad and it gets presented to client and made without a single change. Created for TRP.
Drug Education Network
These fun animations were created with Tom Smith and ran in Aussie home reno show, The Block. Don't mix new meds with alcohol, people!
Samsonite: The Champ
This was another project with Kyle and Tom at TRP. Here we unleash a heavyweight boxer on a humble piece of luggage.
Man Shot in Street - Book
I followed a local news story in northwest London that became a national story when a professional soccer player was jailed for murder. Buy yours here.
Swift
I've done multiple projects this year for Swift but things move slowly. I promise you, this will mean something for the people who will be exposed to it. Created with John Holton at Work Less Ordinary.
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Booktopia- OOH / TV
I helped TRP win the pitch and this nationwide OOH and TV campaign ran in October/November.
Saltsellers: "Get Away" Christmas Radio
This ad ran on Global stations in the UK on the run up to Christmas. Created entirely in Tasmania by me and Mark Kuilenburg.
St George Reviews
St George is my YouTube and TikTok channel. Short videos to help students improve their advertising game. Subscribe I dare you.