Back in 1992, everything I worked on was made. Now, I work almost entirely on projects which never see the light of day. It's like being on constant black ops. I've had a pop at a Super Bowl ad for Ramp, TVCs for ChatGPT and G-Tech, and OOH for Popchips. Still, I get paid. If anything materialises, I'll let you know. Meanwhile, radio appears to be my new special friend...
Saltsellers: AI Radio
With more and more people turning to AI , we suggested to the people of Britain this Easter that they might want to take their issues a little higher up. Created with Ali Burnettt and produced by Mark Kuilenberg.
University of Lincoln: Real World Useful
Rather than blow theo rown trumpet about degrees, variety of courses or famous alumni, UL have gone for comedy. Go there, and you'll learn proper stuff that helps you in life.
TryPraying.org
During the 2026 World Cup, TryPraying.org pulled off the biggest ever national UK radio ad campaign by a Christian organisation. These were written by me and produced by Jonny Hawkins.
University of Lincoln: Real World Useful
UL needed an antithesis to smiling students sitting on grass. These were huge fun to write and make and, unusually, the agency (Snap London) kept me involved to the end. I'm really pleased with these, and hopefully there' are a lot more to come. Created with Jon Boardman at Snap London and directed by Nick Jones.
Clownburn: Facebook Review
Delighted that someone found one of the copies I seeded in a Kilburn charity shop as part of my marketing drive last year.
