Amazon is worth 1.6 trillion and pays almost no tax. It's everyone's first thought retailer and by lazily shopping there rather than other sites or stores, we risk killing thousands of smaller businesses. Independent bookshops are a particular casualty, so this campaign aimed to make people more aware of how much of a danger shopping at amazon to be to a community. This made news everywhere from Adweek to CNN. And a retweet from Antonio Ocasio-Cortez didn't hurt! Created for DCX Growth Accelerator in Brooklyn with Doug Cameron and Tommy Noonan.