This was a TV show where pundits watch TV live in a  TV studio and tell the people at home what they should be watching. The show starred Ian Lee, Alan Carr and Richard Bacon and Channel Four eventually took note and piloted it.

Flipside began life as an idea posted by me to the ideas website, Idea s Day. I helped set up this global ideas bank in August 2000. Every day the site give away one business idea, just for the fun of it. Idea a Day had thousands of subscribers including celebs like Malcolm McLaren, Wayne Hemingway and Seth Godin and thousands more visitors every month. Ideas appeared daily on the website, on Facebook and on Twitter and we celebrated our 10th anniversary by taking over the morning show on BBC Five Live. Co-founded with David Owen, Becky Clarke and Rupert Kaye.