I was creative director on HSBC at JWT London. The bank wanted to throw off its outdated image and sing about some of the clever products it had developed. This set of ads kicks off  with a story of a child's quest to complete her sticker book, and was groundbreaking in that we chose a girl, not a boy to be the football fan. Even as recently as 2016, that was progress. Created with Dave Jenner and Naz Nazli at JWT.