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I was CD on Oxo at JWT. Our job was to reintroduce the iconic 'Oxo Family', a campaign that had been running since the 1960s. We made sure the dad bucked the trend of 'idiot men in the kitchen' which was a win. The campaign made headlines in the Mirror, Mail and Guardian. Created with Dave Jenner, Kenneth Diego Abalos, Sam Adio, Bill Hartley and Giles Hepworth at JWT.

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