Every night for three months, a sassy Supercasino croupier called Supercass entertained fans of Big Brother 15. Initially they hated her but when they realised that pretty much every break bumper announcement from her was different, the love began to grow.
When she mentioned some of her Twitter followers on TV, the love exploded. This was a brand on Twitter, reacting to events, winning round haters with humour and properly understanding social media. Created for Noah with Dave Jenner and aided by Roxanne Wells.