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SUPERCASINO: Big Brother idents
Sponsorship, Social
Every night for three months, a sassy Supercasino croupier called Supercassandra entertained fans of Big Brother 15. Each ident was unique, and when Supercassandra mentioned some of her Twitter followers on her TV slots, the love exploded. Created for Noah with Dave Jenner and Roxanne Wells.
As we began tweeting the haters, the tweets which #Supercass received went from like this...
...to this. When Supercass began name checking her twitter followers during her idents, we were inundated with fans wanting 'shout-outs'
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