Blackcurrant Tango.: St George
TV
Inspired by the French testing nuclear bombs on Mururoa Atoll, "St George" won Cannes Gold and D&AD silver and has been voted one of the best 100 commercials of all time. For an insight into how the ad came about, try this podcast by Ben Kay. For a behind the scenes view, here's Bart Hulley's excellent 'making of.' Created with Jim Bolton at HHCL.
Still Tango: Launch
Experiential
Prior to the launch of Still Tango, we littered Glastonbury Festival with empty bottles to create intrigue. Later, the product was taken off the shelves after it began fermenting. To keep the brand alive while Tango reformulated it, the team pretended it was still on sale in the souks of North Africa and sent people postcards telling them this. This was 1996, pre internet, let alone social media and the hope was that we played with people's minds.
Tango: Cash Card
Experiential
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The plan was to give away real bank cards with six-packs of Tango. In the end, banks didn't want their ATMs clogged up with swallowed cards, so we created a phone bank. A medical student guessed the PIN, stayed awake for four days and cleared out £80k in £250 instalments. This was an activation idea before there was any social media to amplify it.
Tango: Prayers
OOH
This heartwarmer was one of a number of posters to promote Tango. A rare mash up of religion and commerce. Luckily the client was a Christian, as am I.
